Archiving Club Culture with Google+
To coincide with the Revolutions in Sound event at the EDF London Eye, Red Bull has teamed up with Google+ to create an evolving dance music hub, a place to explore and document the memories, movements and moments that really matter. History is littered with clubs that have had a prevailing cultural impact, shapeing the sounds of popular music, changing the look of the catwalks or creating legends in the hearts of those who were there: it’s doubtful that Goldie’s legendary drum’n’bass session, Metalheadz, would have happened had Fabio and Grooverider not mixed techno with jungle years before at their club night Rage, or that Britain would have developed such a taste for Balearic beats had Danny Rampling, Nicky Holloway and Paul Oakenfold not travelled to Ibiza together and opened Shoom, The Trip and Future respectively back in London.
The Red Bull Revolutions in Sound archive invites artists, clubs and fans to contribute, helping to map out this vibrant history and chart the connections between landmark nights, artists and venues. Using information from Discogs, Freebase, Last FM, Soundcloud, Mixcloud and, of course, Google+ to help populate each page, the archive uses the 30 capsules that are part of the Revolutions in Sound event as a starting point, aiming to add more each day. Anyone with a Google+ account can get involved, adding memories of their favourite DJs, charting dancefloor meanderings, musical awakenings and momentous events, or simply use the database to delve into the annals of nighttime.
From next month, there’ll be loads of other ways for fans to map out their escapades, too. They’ll be able to use their personal Google+ profile to link tracks from YouTube and Soundcloud, add photos, comment and share across other social networks, starting new conversations and maybe even planning the next night out.
Check out Red Bull Revolutions in Sound archive HERE