TRAKTOR DJ, the innovative app from tech-ware warriors Native Instruments, has launched global DJ mix competition EVERYBODY DJ, with a VIP trip for two to Berlin up for grabs. To celebrate the launch Native Instruments has created a video series focusing on the possibilities of the mobile app, showing it come to life in different situations. The crux of the matter? “What Would You Play?”
The first video offered up scenes from a bonafide Berlin rooftop shindig, hosted by local bass ambassador Sarah Farina and her Through My Speakers crew, who took turns trading tastes and spinning tracks using the app. The second installment calls upon electronic music pioneer A Guy Called Gerald, speaking on the cultural link between emerging technology and new music. His 1988 acid house track ‘Voodoo Ray’ and affiliation with dance collective 808 state solidified his integral role in the early UK dance scene, and as a producer who has always embraced developments in technology he has influenced generations of subsequent music-makers with his take on techno, acid house, jungle and breaks. It’s technological advances in DJ software such as TRAKTOR DJ that remove limitations on producers and open up a myriad of options when it comes to performing.
The video captures Gerald’s view on the close relationship between technology and electronic music –
reflecting on previous audio limitations with vinyl, and how digital technology has changed how he
listens to, DJs, and creates music.
Check out the video HERE
With a judging panel that includes legendary producer Arthur Baker, lifestyle and fashion tastemakers Felder and Felder, Sarah Farina and the iconic A Guy Called Gerald himself, the stakes are high.
Full competition details can be found on Native Instruments