Trust Me

The Red Bull Music Academy UK Tour was a smash, igniting venues and imaginations across the country with some unique performances and events. Keen to harness this unique moment, RBMA sent camera crews along too, but they weren’t out to make a mere ‘event vid’.

Speaking to influential artists involved such as A$AP Rocky, Little Simz, Skepta and Seth Troxler, as well as hundreds of music fans who attended the Tour’s four weekends of lectures, club nights, workshops and live radio broadcasts, Trust Me captures a brief moment where young people from four corners of the UK got involved in candidly sharing their opinions. The video lifts the lid on topics as diverse as fashion, multi-culturalism and friendship, and is as much about identity as it is music. Whether you’re part of the demographic focused on or not, this one’s not to be missed. You may even go away feeling better about where we’re headed.

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