Leading music tech brand Native Instruments gave us the brief of taking their new multi-channel audio format for DJs, STEMS, and making it a cultural story for music fans around the world.
Leveraging artist and label partnerships, we focused on the technological innovation, packaging a story for media that took the brand out of its user heartland and into the realm of the consumer.
Over a six-month period, we worked with Native Instruments’ European Marketing team to: