Red Bull challenged Kingdom Collective to raise awareness of the 15 Year anniversary of the brand’s global series of workshops and festivals, Red Bull Music Academy, through a key event, Revolutions in Sound. A one-night takeover the London Eye, the event was a celebration of the history of UK Club Culture, with each of the Eye’s 30 pods being hosted by a legendary UK club brand.
We conceived the event’s overarching communications strategy as “the world’s first festival in the sky” and set about leveraging the collective promotional clout of all key stakeholders; club brands, 100+ artists and national media partners.
Over a five-month campaign, Kingdom Collective oversaw all communication; from earned media, to talent and influencer PR, as well as maximizing value from major partnerships with YouTube, Metro and Channel 4.
Key elements included:
Sold out event with blanket PR and social coverage