We’re not usually drawn on politics, but when (then Presidential hopeful) Donald J Trump’s campaign was gathering momentum, we were approached by creative studio AUFI and illustrator/prankster Mr Bingo to help make their charitable project famous.
We took their version of the classic Whoopie Cushion, with Trump’s face printed on it, and made it a viral news story.
By engaging our design and lifestyle media contacts with the product, we set about securing targeted coverage in relevant publications.
The campaign culminated with a press and influencer launch event at KK Outlet in Shoreditch which, in turn, enabled our client to raise valuable funds to support charities adversely affected by Trump’s policies.
Featured in The Sunday Times, i-D, Dazed, Time Out, It’s Nice That, NME, Digital Spy, Heat, Grazia, Lad Bible and many more.