Introduce the Gilles Peterson-curated We Out Here as the UK’s most exciting new festival offering for all ages, driving ticket sales through targeted pre-event coverage and reinforcing points of difference from other festivals.
We developed a PR strategy to stand out from a crowded marketplace by first eliciting then drawing focus on the festival’s points of difference, namely Gilles’ involvement, the “all ages” family friendly positioning and its timeliness around the explosion of UK Jazz
Kingdom Collective delivered a 6 month press campaign for the festival bringing in all aspects of the programme; music, food, film, lifestyle and travel. Amplifying the positive messaging around the festival by working closely with media, influencers and content creators, we secured coverage in a variety of influential media outlets.
Starting with a high impact January launch, we then worked with priority outlets to secure partnerships that would sustain coverage until, and following, the event in August. We also managed media accreditation and on site press office
30+ pieces of coverage at launch including features in Time Out, Evening Standard, NME, Resident Advisor + Mixmag.
50+ festival previews and festival guides across print, online and broadcast, including The Times, i Newspaper, The Telegraph, Observer, Vogue, Foodism, among others.
15+ festival artist interviews and features including double-page spread in London’s Evening Standard.
15 festival reviews including 4* The Guardian, 5* Evening Standard, Clash, Line of Best Fit, and Glasgow Guardian.